The Future of Coworking in 2021 and Beyond

As the world has seen, the year 2020 was one that will be a part of history.  We are all anxious to see the new normal as we move forward with business endeavors.  This brings to mind the question:  What will Business be like in 2021 and beyond, and what is the Future of Coworking?  Many wonder if working remotely will continue to be strong and what will future interactions with customers look like.  We will try to tackle these thoughts for you.

Will Working Remotely Go Away?

The evolution of working from anywhere has taken hold in our culture; it’s no longer a futuristic concept.  Many workers feel that it is more productive and freeing.  We do not believe that it will go away anytime soon.  Workers can be available for their customers easily with advances in meeting virtually and connecting via Zoom.  Lots of companies have been able to tap into talent and expertise from workers who are not local to them but can offer great assistance in building their companies and customer bases.  We know of a company that utilizes a marketer who lives in San Diego but assists greatly with work being done here in NH for clients of a large marketing firm.  This digital talent strategy creates new productivity, more economical ways to bring in top talent and frees up the need for renting large office spaces.  Employers now are seeing that remote workers in coworking spaces are just as important as their customers.  Companies are working hard to make sure that remote workers feel valued and have the support that they need digitally to be successful.

The Future of Coworking Includes People

Many who work remotely do find that there are some components to work that they miss.  It revolves around being with people.  There are ways to work independently in a dedicated coworking office atmosphere that adheres to social distancing but yet makes you feel part of a group.  We have seen many individuals in our Coworking space connect while in the individual spaces they occupy.  It makes a difference to just see a people having lunch or coming and going during the day.  The opportunities in a coworking environment allows for you to easily meet with your clients in large conference rooms where you can socially distance and yet get to the matter of your business.  This brings growth and profit for your business.

Technology that Fuels Today’s Customer Needs in a Coworking Environment

Today there are more digital touchpoints than ever before.  There are new ones being developed every week.  These technological advances bring more opportunity to provide customer experiences that are rewarding for them and profitable for you.  You can choose as much technology as you want and set yourself above the competition quickly.   Companies that can adapt and bring in technology find that it is a way to link coworkers who are working remotely from home or from a coworking type environment.  There is a large demand for coworking and shared spaces that allow the bandwidth for these technologies to be utilized.  Having a coworking space that offers the ability to tap into these strengths is the key to success.  We have seen companies utilize bots and chat on the websites that their remote workers interact with.  This helps to bring customers to them in a more streamlined fashion.  Bots help to support employees in delivering a great customer experience.  In addition AI (Artificial Intelligence) will become more and more prevalent as time goes on.  Michael Maoz from Innovation Strategy believes that :  “AI will be the unifying force behind all key technology advances serving employees and customers: from workflow, to process automation, guided selling, customer communication, and customer data platforms. AI is what will power customer engagement and employee engagement.”

An Office for Coworking Built for Today and Beyond

Red Oak Coworking at 66 Hanover Street in Manchester NH is just the place where you can be successful and your employees will feel supported and productive.  Located in the heart of New Hampshire’s largest city this coworking environment offers a variety of work spaces that range from private or shared offices to open space coworking desks.  All are rented without long term leases, have parking nearby and have all the underlying infrastructure to support the technologies that will drive your business.  Workers love the kitchen space, free coffee, tea and filtered water and free wi-fi.  Lounge areas, a library table, two conference rooms and a soundproof phone booth are great amenities.  You never have to worry about maintenance, cleaning services or utility bills in this space.  Contact Red Oak Coworking for more information and to get your business running smoothly and in a manner that is ready for the future.